With Instagrams growing popularity, currently it has over 1.3 billion users. This huge number indicates that Instagram is not just for entertainment but it also has other benefits.

You must have read popular celebrities like, Virat Kohli, getting paid a huge amount just for posting on their feed.

Do you know why and how?

If he posts a picture of him with sneakers that he is asked to promote, it reaches his huge set of followers, which is 190M! What does the brand want? Higher reach! And what does he have? Huge fan following!

This helps both the parties to get profit.He gets more popularity and also gets paid by the brand. The brand gets popular because it is promoted by a famous celebrity. This is one way of making use of that platform.

Fun fact, according to Instagram, 87% of people say that an influencer has driven them to make a purchase.

Another way of taking advantage is "reels", which was introduced in the year 2020. Instagram being among the top five most-downloaded apps, it is sure that many of us stumble upon brand promotional reels. Since it is only upto 60 secs, if the first few seconds catch our attention, we watch the entire reel. If that was impressive enough, we tend to go to their page and check out the products.

With things going digital quickly, apps like Instagram are becoming useful for businesses.

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